Mastering a Global Employer Brand for Remote-First Hiring

Employer branding is more important than ever - especially in a remote-first world where candidates can work from anywhere. But how do you build a brand that attracts top talent globally? Listen to this episode of the Freedom of Work podcast.

In our latest Freedom of Work episode, Leah breaks down what makes a strong employer brand in a distributed workforce, how companies can adapt to the shift from traditional to remote-first branding, and the biggest challenges businesses face when hiring internationally.



Here's what is covered:

  • What employer branding really means in a remote-first world
  • The transition from office-based perks to culture, flexibility, and trust
  • Why global hiring requires a new approach to branding and compliance
  • The top challenges of global employer branding—and how to overcome them
  • Best practices to stand out as a remote-first employer

With real-world examples from companies like GitLab, plus actionable takeaways, this episode is packed with insights for any company looking to build a strong employer brand in a global hiring landscape.

Tune in to learn how to position your company as the best place to work - no matter where your employees are based!