Marketing is an often overlooked but essential part of any organization. Just ask the marketer writing this article, ahem. Kidding!
Finding marketers with the chops your company needs can be a challenge. That’s partially because marketing is becoming more digital-driven than ever, and not all marketers possess the required digital skills.
In one recent survey, 37% of marketers in senior leadership roles reported a shortage of candidates with the general digital marketing skills their company needs.
By expanding your search to a global talent pool, you automatically increase the number of job candidates with the necessary skill set, can tap into diverse points of view, gain insight into new markets, and often save money to boot.
Here, we’ll look at seven of the best countries to find remote marketing talent.
Key takeaways:
- Enhanced IT infrastructure is expanding remote talent options.
- Global marketing talent helps expand your workforce while cutting costs.
- Multilingual marketers make it easier for your business to work across borders.
Why Hire International Remote Marketing Talent?
We get it. Controlling costs is essential. And salaries are expensive. The ability to hire talent in countries with a lower cost of living can save money. But that’s not the only reason business owners should seek international marketing talent.
We’ve already mentioned that casting a wider net increases the chances of finding potential hires with the right skills, but it also helps introduce different viewpoints. A diverse team can help foster creativity and empathy, which can positively impact your company over the long term.
International hiring can also help you expand into new markets.
Growth-minded companies, from startups to small-to-medium-sized businesses to large corporations, can benefit from strategically choosing hiring locations based on specific skills common in a particular region.
What Skills to Look for When Hiring Remote Marketers
If you’ve hired even one new employee, you know finding someone with the right mix of hard and soft skills is challenging.
When it comes to hiring marketers for remote work roles, some in-demand marketing skills include:
- Content marketing
- SEO and SEM
- Social media
- Email marketing
- Content creation
- Market research
- Data analytics
- PPC campaign creation
- AI and other marketing tech
In addition to technical skills, marketers also need excellent communication skills, as well as a high degree of:
- Patience
- Curiosity
- Flexibility
Talent that possesses all of these skills may seem hard to find. But once you know what you’re looking for, you must know where to look.
Latin America
Latin America (LATAM) is gaining recognition as a hub for marketing talent. This is mainly due to its combination of cost-effective labor and skilled professionals.
If you’re looking to expand your business throughout the Americas, hiring LATAM-based talent can make working across North American and South American time zones easier during business hours.
Brazil
While Portuguese is the official language in Brazil, millions of employees throughout the country also speak other languages, including Spanish, Italian, and German. This linguistic diversity makes Brazilians an excellent option for companies seeking skilled marketers who can operate globally.
Common marketing skills among Brazilians include content management and SEO. The country’s creative culture has also helped develop online-savvy marketers with finely tuned social media skills.
Are you looking to expand your paid influencer program or boost your digital presence? Brazil might be home to the talent you seek.
The average annual marketing salary in Brazil ranges between BRL 4,460 - 15,900, with the average being BRL 9,650.
Colombia
When Colombia introduced its first digital nomad visa in 2023, the country set the stage to expand its already deep pool of creative talent. Today, marketing professionals worldwide call the third-largest workforce in LATAM home.
Thanks to Colombia’s growing technology sector, there are a large number of tech-focused marketers with digital advertising, design, and e-commerce skills who can help digital brands expand their footprint worldwide.
The average annual marketing salary in Colombia ranges between COP 2,440,000 - 8,720,000, with the average being COP 5,290,000.
Eastern Europe
Eastern Europe continues to grow as a hub for marketing talent. The educational systems and multilingual workforces across the continent make it an attractive option for businesses seeking to expand their marketing reach at competitive costs.
Ukraine
Much of the Ukrainian workforce is fluent in English, which makes the country a good choice for companies recruiting talent to help expand across global markets.
Thanks to Ukraine’s tech-forward talent base, Ukrainian digital marketing professionals are skilled in analytical, data-driven marketing, SEO, and content design.
Additionally, with a large portion of Ukrainian talent currently working remotely, it’s a country uniquely suited for companies building a global remote workforce.
The average annual marketing salary in Ukraine ranges between UAH 12,000 - 42,700, with the average being UAH 25,900.
Poland
Poland’s combination of skilled talent and affordable costs makes it a top choice for hiring online marketing talent. The country has a high-quality education system, and the government offers incentives to attract digital marketing projects. At the same time, robust data security regulations protect sensitive information.
Poland boasts a large pool of highly trained data-driven marketing professionals specializing in data analysis, marketing automation, SEO, and SEM.
This skilled workforce and a stable economy create a favorable environment for businesses seeking to fill their digital marketing needs.
The average annual marketing salary in Poland ranges between PLN 3,940 to 14,100, with the average being PLN 8,520.
Asia
India and the Philippines have a long history of working with Western companies, which has given many marketing professionals in these countries a deep understanding of international markets, particularly in North America and Europe.
India
India is home to the second-largest population of English speakers in the world. Moreover, a rapidly changing economy and initiatives like the Digital India Campaign have recently increased India’s digital infrastructure.
Along with relatively low labor costs and a significant overall labor market, the country’s developing digital infrastructure helps make India an attractive place to recruit international marketing talent. Common marketing skills among Indian workers include digital marketing, social media management, SEO, and content creation.
The average annual marketing salary in India ranges between INR 16,600 - 59,400, with the average being INR 36,000.
The Philippines
The burgeoning digital assistance market has made the Philippines popular for companies that want to recruit global talent.
The can-do attitude essential for success as a digital assistant can also help turn talent into all-star marketers. Filipino talent is notably skilled in creating and managing social media campaigns.
The country’s time zone (GMT+8) makes it a convenient option for businesses that offer around-the-clock services to their clients.
The average annual marketing salary in India ranges between PHP 23,200 - 83,000, with the average being PHP 50,300.
North America
The United States
One advantage of hiring marketers based in the United States is their familiarity with preferences, behaviors, and trends of the American market.
This gives U.S. marketers an edge when it comes to crafting messages that resonate with local consumers and businesses.
The U.S. is home to a large pool of marketing professionals with in-demand skills in sectors like digital marketing, social media, content creation, and analytics.
The average annual marketing salary in the United States ranges between USD 49,300 - 176,00, with the average being USD 107,000.
Confidently Hire Remote Marketing Talent with RemoFirst
As an Employer of Record, RemoFirst manages compliance and HR tasks such as onboarding, global payroll, and benefits management for companies employing remote teams in 180+ countries.
EORs streamline the process of hiring full-time employees and contractors alike. RemoFirst’s suite of services — from background checks to visa support to health insurance — helps you support the talent you employ no matter where they work.
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