Businesses are grappling with a global talent shortage. Nearly 90% of hiring managers report difficulty finding workers with the skills they need, and it's projected to cost approximately $8.5 trillion in unrealized annual revenue by 2030.
To address this challenge, companies increasingly turn to an international talent pool, unlocking access to skilled professionals regardless of location.
Expanding your recruitment efforts to different countries is a great way to find the talent you need, but it requires more than simply posting a job online. You'll need a clear understanding of your hiring needs, a well-crafted recruitment strategy, and a compelling employment offer that stands out in the global market.
Key takeaways:
- Establishing clear candidate criteria streamlines the international hiring process and ensures you identify the most qualified applicants.
- Flexible interview scheduling enhances accessibility, enabling you to connect with top global candidates.
- Adhering to local labor laws and providing competitive, fair compensation packages positions your company to attract and retain top talent worldwide.
Determine Who Your Ideal Candidate Is
Defining the essential characteristics of your preferred candidates is critical for effective international recruitment. Begin by crafting a comprehensive profile that outlines the necessary skills, qualifications, relevant experience, language abilities, and the ideal geographic location for the role.
For instance, does the role demand fluency in Spanish, expertise in cloud computing, or the ability to work UTC hours? Highlight these specifics in your candidate profile to simplify hiring and attract relevant applicants.
Budget considerations are equally critical. Research salary benchmarks in your target regions to ensure your budget aligns with local compensation norms. This prevents costly missteps, such as choosing to hire in a particular country for its affordability only to discover later that standard wages exceed your spending limit.
Research Global Employment Laws
When recruiting internationally, it’s important to familiarize yourself with the employment laws of each country where you plan on hiring. That’s because every nation has its own set of regulations governing hiring practices, labor rights, tax laws, benefits, and more.
For example, some countries have strict rules around employee contracts, while others have unique tax structures or mandatory benefits like healthcare and paid leave. By researching these laws in advance, businesses can ensure that their hiring processes align with local regulations.
Write a Detailed Job Description
You only get one opportunity to create a first impression. In this case, you'll be doing so via the job description. Outline the role's responsibilities, required skills, qualifications, and expectations clearly and concisely, tailoring it to your target candidates. Also, cover any necessary logistical requirements, like visas or work permits.
Highlight what sets your organization apart — culture, values, flexible hours, or career growth opportunities and show candidates why your company is a desirable place to work.
Write job descriptions in both the language where your company is based and the target region to boost accessibility and engagement.
Determine the Criteria for Top Applicants
Sorting through a sea of resumes can feel overwhelming, but setting clear criteria for top applicants helps simplify the recruitment process. Some to consider include:
- Must-haves like specific skills, certifications, or language proficiency (e.g., fluency in Python or Mandarin).
- Required years of experience — for example, 3-5 years for mid-level and 8+ years for senior roles in revenue operations.
- Ensuring candidates' availability aligns with your team's time zone.
Use candidate screening tools to filter resumes and prioritize qualified applicants based on these guidelines.
Create a Recruitment Plan and Advertise the Position
Securing top international candidates begins with a well-structured recruitment plan. Start by pinpointing the most effective channels to reach your target candidates, which can include:
- Posting open roles prominently on your website's career page.
- Utilizing platforms like Indeed and niche job boards specific to your industry and target regions (e.g., StackOverflow for tech roles).
- Advertising in industry publications or sponsoring events that attract top talent in your field.
- Hiring recruitment agencies with expertise in international recruitment. They can provide valuable insights into local markets and simplify talent acquisition.
- Implementing an employee referral program that offers incentives like bonuses or gift cards to encourage referrals.
Go beyond job postings. For example, engage with potential candidates on LinkedIn by sharing information on your company culture, industry insights, and employee testimonials. Don't forget to post your job opening on your company's LinkedIn page.
Research the Cultural Norms of Job Candidates
It’s important to research the specific cultural nuances of international candidates to ensure a respectful and effective conversation.
Understanding the candidate’s culture can help you navigate differences in communication styles, such as formality, the way feedback is given, or how direct or indirect they may be in answering questions.
For instance, in some cultures, candidates might prefer a more formal approach and may be less likely to ask questions or speak openly about their achievements. In other cultures, it may be customary for candidates to speak more freely or share personal stories as part of the interview process.
Offer Flexible Scheduling Due to Time Zones Differences
Once you’ve identified a potential new hire, it’s time to schedule the interview. But when? One of the biggest hurdles in global recruitment is coordinating interviews across multiple time zones.
Obviously, you’ll start by trying to find a mutually convenient time for the candidate and your team. However, depending on how far apart the time zones are, it may be necessary for some participants to join the call outside of their normal business hours.
Once you’ve nailed down the interview time, check out 6 Tips for Interviewing International Job Candidates for advice on how to effectively interview prospective employees.
Design an Equitable Compensation Package
Once you've selected your preferred candidate, it's time to extend an offer. Start by researching the typical salary for the role in the candidate's country using platforms like Glassdoor or Payscale. For instance, the average salary for a software developer in Eastern Europe will likely differ significantly from that of a developer based in the United States.
Also, be sure to factor in the costs of any mandatory local benefits, like the 13th-month salary required in many countries.
Next, craft a competitive and equitable compensation package. While offering lower salaries in regions with a lower cost of living may seem tempting, it's crucial to still align with local market standards to ensure your offer remains attractive to top candidates.
In addition to salary, consider enhancing your package with remote perks like flexible work hours or wellness stipends to make it even more compelling.
Run a Background Check
Before extending an offer, a background check is a must to verify key applicant details like employment history, education, and visa status. For example, you'll want to confirm a candidate's software engineering degree and verify past roles using reference checks.
However, regulations differ by country. While the European Union's General Data Protection Regulation (GDPR) limits access to personal data, other regions may allow broader checks, such as criminal records or global watchlist screenings.
Conducting thorough background checks safeguards your company by helping you verify a candidate's qualifications, work history, and professional reputation. This process can reveal any potential red flags, such as discrepancies in their resume or past legal issues, which could pose a risk to your organization.
By ensuring that you hire candidates with a proven track record of trustworthiness and integrity, background checks help protect your business from costly mistakes, potential fraud, and liability.
Onboard Your New Employee
After your candidate accepts the offer, it's time to focus on onboarding and preparing them for their first day.
A well-structured onboarding process creates a strong first impression and sets your new hire up for long-term success. Begin with the basics: introduce them to the team, clearly define their role, share company policies, and ensure they have access to the tools and resources they need to thrive.
Next, provide a clear roadmap for their first week, including tasks, training sessions, goals, and resources. For example, if hiring a developer, walk them through your coding standards and project management tools.
Additionally, share insights into your company culture, traditions, and success stories. These personal insights foster a sense of belonging and will ideally inspire them to contribute to your company's long-term success.
Employ International Employees with RemoFirst
Hiring international talent doesn't have to be a challenge. RemoFirst handles the complexities of HR management across 180+ countries, allowing you to focus on finding the right candidate while we take care of the rest.
As an Employer of Record (EOR), we manage all aspects of global hiring, including:
- Payroll: Timely and compliant payments worldwide, no matter where your team is located
- Benefits: Paid leave and retirement plans that meet local standards and requirements, as well as tailored health insurance options
- Compliance: Dotting the I's and crossing the T's when it comes to complying with local labor laws and tax regulations
- Equipment: Shipping laptops and other essential tools to your global hires
Whether it's a software engineer in India or a marketing manager in Brazil, we simplify the process of employing international talent.
Schedule a demo today to learn more about how we can help you build your global team.
